ORCID: https://orcid.org/0000-0003-0132-4560 and Shukla, P.
(2013):
Endorser’s Involvement in Scandals and their Influence on Consumer’s Self Expression and Brand Attitudes.
American Academy of Advertising Annual Conference, Albuquerque, New Mexico (USA), 2013.
American Academy of Advertising (ed.) ,
In: Proceedings of the American Academy of Advertising Annual Conference, Albuquerque, New Mexico (USA),
Item Type: | Conference or Workshop Item (Paper) |
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Form of publication: | Publisher's Version |
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
Language: | English |
Item ID: | 105778 |
Date Deposited: | 14. Aug 2023, 16:37 |
Last Modified: | 14. Aug 2023, 16:37 |