The Estimation of Market Volumes

Schwaiger, Manfred und Meyer, Matthias (2002): The Estimation of Market Volumes. International Conference on Operations Research, Duisburg, 3–5 September 2001. Chamoni, Peter; Leisten, Rainer; Martin, Alexander; Minnemann, Joachim und Stadtler, Hartmut (Hrsg.): In: Operations Research Proceedings 2001. Selected Papers of the International Conference on Operations Research (OR 2001), Duisburg, September 3–5, 2001, Berlin; Heidelberg: Springer. S. 109-116

Abstract

The estimation of market volumes is a crucial point in the business planning process, especially when considering start-up companies. Depending on the industry and/or the type of product and with respect to a product's position in the life cycle several methods are applicable, starting from common sense based qualitative analysis of consumer behavior up to sophisticated statistical methods. Among them, univariate time series analysis and diffusion models form one group, another consists of expansion procedures. The present paper will give a review of the different approaches, showing which conditions enable the user to apply a certain method and pointing out an algorithm for dealing with biased samples.

• Dokumententyp: Konferenzbeitrag (Paper)
• Fakultät: Betriebswirtschaft > Institut für Marktorientierte Unternehmensführung
• Themengebiete: 300 Sozialwissenschaften > 330 Wirtschaft
• Ort: Berlin; Heidelberg
• Sprache: Englisch