ORCID: https://orcid.org/0000-0003-0132-4560 and Meyer, Matthias
(2002):
The Estimation of Market Volumes.
International Conference on Operations Research, Duisburg, 3–5 September 2001.
Chamoni, Peter; Leisten, Rainer; Martin, Alexander; Minnemann, Joachim and Stadtler, Hartmut (eds.) :
In: Operations Research Proceedings 2001. Selected Papers of the International Conference on Operations Research (OR 2001), Duisburg, September 3–5, 2001,
Berlin; Heidelberg: Springer. pp. 109-116
Abstract
The estimation of market volumes is a crucial point in the business planning process, especially when considering start-up companies. Depending on the industry and/or the type of product and with respect to a product's position in the life cycle several methods are applicable, starting from common sense based qualitative analysis of consumer behavior up to sophisticated statistical methods. Among them, univariate time series analysis and diffusion models form one group, another consists of expansion procedures. The present paper will give a review of the different approaches, showing which conditions enable the user to apply a certain method and pointing out an algorithm for dealing with biased samples.
Item Type: | Conference or Workshop Item (Paper) |
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Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
Place of Publication: | Berlin; Heidelberg |
Language: | English |
Item ID: | 105356 |
Date Deposited: | 04. Aug 2023, 13:28 |
Last Modified: | 04. Aug 2023, 13:28 |