Schirmer, Nadine A.; Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560; Taylor, Charles R. and Costello, John P.
(2016):
Consumer Response to Disclaimers in Digitally Retouched Advertisements.
2016 Global Marketing Conference, Hong Kong, July 21-24, 2016.
In: Proceedings of the 2016 Global Marketing Conference, Hong Kong,
pp. 9-14
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 57697 |
| Date Deposited: | 12. Sep 2018, 08:01 |
| Last Modified: | 07. Aug 2023, 14:56 |
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