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Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias and Hufnagel, Gerrit (2020): Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty. AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020. Lukas, Bryan and Ferrell, O. C. (eds.) : In: Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020, Vol. 31 Chicago, IL, USA: American Marketing Association. MPM-3

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