ORCID: https://orcid.org/0000-0003-0132-4560; Witmaier, Alexander; Morath, Tobias and Hufnagel, Gerrit
(2020):
Drivers of Corporate Reputation and Its Differential Impact on Customer Loyalty.
AMA Winter Academic Conference, San Diego, CA, 14-16 February 2020.
Lukas, Bryan and Ferrell, O. C. (eds.) :
In: Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020,
Vol. 31
Chicago, IL, USA: American Marketing Association. MPM-3
Item Type: | Conference or Workshop Item (Paper) |
---|---|
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
Place of Publication: | Chicago, IL, USA |
Annotation: | ISBN 978-1-71380-589-2 |
Language: | English |
Item ID: | 95291 |
Date Deposited: | 24. Mar 2023, 08:14 |
Last Modified: | 27. Jun 2023, 09:38 |