Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560
(26. August 2014):
Discovering the value of a good reputation.
In: Communication Director, No. 3: pp. 78-81
Additional link: https://www.communication-director.com/issues/making-case/discovering-value-good-reputation/
Abstract
When it comes to measuring and managing reputation, you need to cover both cognitive and emotional dimensions.
| Item Type: | Journal article |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 105682 |
| Date Deposited: | 11. Aug 2023, 10:47 |
| Last Modified: | 11. Aug 2023, 10:47 |
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