Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560
(1998):
Wirkungskontrolle kommunikationspolitischer Maßnahmen.
In: Reinecke, Sven; Tomczak, Torsten and Dittrich, S. (eds.) :
Marketingcontrolling. St. Gallen: Verl. Thexis. pp. 200-213
Item Type: | Book Section |
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Form of publication: | Publisher's Version |
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
Place of Publication: | St. Gallen |
Language: | German |
Item ID: | 104763 |
Date Deposited: | 02. Aug 2023, 16:06 |
Last Modified: | 02. Aug 2023, 16:06 |