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Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (1998): Wirkungskontrolle kommunikationspolitischer Maßnahmen. In: Reinecke, Sven; Tomczak, Torsten and Dittrich, S. (eds.) : Marketingcontrolling. St. Gallen: Verl. Thexis. pp. 200-213

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