Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560
(1998):
Wirkungskontrolle kommunikationspolitischer Maßnahmen.
In: Reinecke, Sven; Tomczak, Torsten und Dittrich, S. (eds.) :
Marketingcontrolling. St. Gallen: Verl. Thexis. pp. 200-213
| Item Type: | Book Section |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Place of Publication: | St. Gallen |
| Language: | German |
| Item ID: | 104763 |
| Date Deposited: | 02. Aug 2023 16:06 |
| Last Modified: | 02. Aug 2023 16:06 |
Actions (login required)
- View Item
