Meyer, Matthias
(2001):
Visualisierung und Wirkungsmessung im Außendienst- und Direktmarketing mit separaten Daten.
In: Hippner, Hajo; Küsters, Ulrich; Meyer, Matthias and Wilde, Klaus D. (eds.) :
Handbuch Data Mining im Marketing. Braunschweig; Wiesbaden: Vieweg. pp. 821-835
| Item Type: | Book Section |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISBN: | 978-3-528-05713-8 |
| Place of Publication: | Braunschweig; Wiesbaden |
| Language: | German |
| Item ID: | 105256 |
| Date Deposited: | 02. Aug 2023, 17:19 |
| Last Modified: | 02. Aug 2023, 17:19 |
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