Abstract
This article presents the so called ''separation'' as a method for the preparation and visualization of customer data. The suitability and potential of this method is shown by an example of the pharmaceutical industry.
Item Type: | Conference or Workshop Item (Paper) |
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Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
Place of Publication: | Berlin; Heidelberg |
Language: | English |
Item ID: | 105365 |
Date Deposited: | 04. Aug 2023, 14:16 |
Last Modified: | 04. Aug 2023, 14:16 |