Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560 und Raithel, Sascha
(2013):
Evaluating Corporate Reputation: The Link with Corporate Financial Performance.
In: Gambetti, Rossella und Quigley, Stephen (eds.) :
Managing Corporate Communication: A Cross-Cultural Approach. Palgrave Macmillan; Red Globe Press. pp. 457-480
| Item Type: | Book Section |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 105779 |
| Date Deposited: | 14. Aug 2023 16:41 |
| Last Modified: | 14. Aug 2023 16:41 |
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