Heß, Nicole J.; Scott, Maura L.; Mende, Martin and Schumann, Jan H.
(2017):
Personalized Advertising in Public Environments: Perceptions and Consequences.
46th Annual Conference “Leaving Footprints” - European Marketing Academy, Groningen, May 23-26, 2017.
Item Type: | Conference or Workshop Item (Paper) |
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Form of publication: | Publisher's Version |
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
Annotation: | ISBN: 978-90-367-9912-6 |
Language: | English |
Item ID: | 105377 |
Date Deposited: | 04. Aug 2023, 17:09 |
Last Modified: | 07. Aug 2023, 08:04 |