Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560
(1997):
Ein dynamischer Ansatz zur Kontrolle der Imagewirkung von Werbemaßnahmen.
In: Marktforschung & Management, Vol. 41, No. 2: pp. 75-80
| Item Type: | Journal article |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 0933-7105 |
| Language: | German |
| Item ID: | 103713 |
| Date Deposited: | 28. Jun 2023 06:22 |
| Last Modified: | 28. Jun 2023 06:22 |
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