Rix, R. and Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560
(2002):
Personalisierung durch Data Mining im Electronic Retailing.
In: Ahlert, Dieter; Olbrich, Rainer and Schröder, Hendrik (eds.) :
Jahrbuch Handelsmanagement (Fortsetzung: Jahrbuch Vertriebs- und Handelsmanagement). Edition Lebensmittel-Zeitung, Frankfurt: Deutscher Fachverlag. pp. 215-237
| Item Type: | Book Section |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 1438-9681 |
| Place of Publication: | Frankfurt |
| Item ID: | 105342 |
| Date Deposited: | 04. Aug 2023, 13:20 |
| Last Modified: | 04. Aug 2023, 13:21 |
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