Bradt (geb. Colin), Delphine and Schrempf, Fabian Peter Walter
(2016):
Should online shops wear ethical labels? Exploring the impact of ethical signals on consumers’ willingness to pay and purchasing intention on the internet.
2016 Global Marketing Conference, Hong Kong, July 21-24, 2016.
In: Proceedings of the 2016 Global Marketing Conference, Hong Kong,
p. 512
| Item Type: | Conference or Workshop Item (Abstract) |
|---|---|
| Keywords: | E-commerce; ethical consumption; electronic commerce; ethical labeling; corporate sustainability; fair trade; retail labeling |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 105459 |
| Date Deposited: | 07. Aug 2023, 14:47 |
| Last Modified: | 07. Aug 2023, 14:47 |
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