Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560 and Steiner-Kogrina, Anastasia
(2004):
Kultursponsoring bindet Kunden - Ergebnisse einer Studie im Bankenbereich.
In: Marketing-Journal, Vol. 37, No. 3: pp. 34-36
Item Type: | Journal article |
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Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
ISSN: | 0025-3774 |
Language: | German |
Item ID: | 105590 |
Date Deposited: | 09. Aug 2023, 11:53 |
Last Modified: | 09. Aug 2023, 11:53 |