Witmaier, Alexander
(2018):
Corporate Branding and Spillover Effects: The Role of Product Brands in Brand Equity Leverage and Dilution.
Proceedings of the 2018 Global Marketing Conference, Tokyo, Japan, Tokyo, Japan, July 19 - 22, 2018.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 104961 |
| Date Deposited: | 21. Jul 2023, 15:23 |
| Last Modified: | 21. Jul 2023, 15:23 |
Actions (login required)
- View Item
