Littich, Martina and Wilczynski, Petra
(2010):
Direct-to-Consumer Communication in European Pharmaceutical Branding: Effects on a "Forbidden" Target Group.
2010 Global Marketing Conference at Tokyo, Tokyo, Japan, 9th-12th September 2010.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 104735 |
| Date Deposited: | 13. Jul 2023, 16:59 |
| Last Modified: | 13. Jul 2023, 16:59 |
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