Breberina, Jovica Milan; Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560 and Shukla, P.
(2013):
Endorsers, Scandals and Consumer Identity: A Negative Meaning Transfer Perspective.
American Academy of Advertising Global/Intercultural Conference, Honolulu, Hawaii (USA), Honolulu, Hawaii (USA), 2013.
In: Proceedings of the American Academy of Advertising Global/Intercultural Conference, Honolulu, Hawaii (USA),
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 105780 |
| Date Deposited: | 14. Aug 2023, 16:48 |
| Last Modified: | 14. Aug 2023, 16:48 |
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