Schwaiger, Manfred ORCID: https://orcid.org/0000-0003-0132-4560 and Cannon, Hugh M.
(1999):
Unternehmensreputation – Bestandsaufnahme und Messkonzepte.
In: Jahrbuch der Absatz- und Verbrauchsforschung, Vol. 50, No. 3: pp. 237-261
Item Type: | Journal article |
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Form of publication: | Publisher's Version |
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
ISSN: | 0021-3985 |
Language: | English |
Item ID: | 105614 |
Date Deposited: | 09. Aug 2023, 18:29 |
Last Modified: | 09. Aug 2023, 18:29 |