Witmaier, Alexander
(2018):
Corporate Branding and Spillover Effects: The Role of Product Brands in Brand Equity Leverage and Dilution.
2018 AIM Conference, Bengaluru, 2018.
In: Proceedings of the 2018 AIM Conference, Bengaluru,
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Form of publication: | Publisher's Version |
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 103859 |
| Date Deposited: | 10. Jul 2023, 14:52 |
| Last Modified: | 10. Jul 2023, 14:52 |
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