Eberl, Markus and Zinnbauer, Markus
(2002):
Zielgruppenspezifisches CRM in der Automobilbranche.
In: Zeitschrift für Verkehrswissenschaft, Vol. 73, No. 4: pp. 211-227
Item Type: | Journal article |
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Form of publication: | Publisher's Version |
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
ISSN: | 0044-3670 |
Language: | German |
Item ID: | 105315 |
Date Deposited: | 04. Aug 2023, 10:48 |
Last Modified: | 04. Aug 2023, 10:48 |