Hausmann, Maximilian G.; Eberhardt, Johanna E.; Raithel, Sascha and Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560
(2017):
The Interplay of Consumer Engagement in Social Media and Brand Favorability.
Winter Marketing Academic Conference, Orlando, Florida, USA, February 17-19, 2017.
Chandy, Rajesh; Inman, Jeffrey and Moorman, Christine (eds.) :
In: Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017,
Chicago, IL, USA: American Marketing Association. D5
| Item Type: | Conference or Workshop Item (Abstract) |
|---|---|
| Faculties: | Munich School of Management > Institute for Market-based Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISBN: | 978-1-5108-4406-3 |
| Place of Publication: | Chicago, IL, USA |
| Language: | English |
| Item ID: | 57695 |
| Date Deposited: | 12. Sep 2018, 06:48 |
| Last Modified: | 04. Aug 2023, 16:54 |
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