| Hausmann, Maximilian G.; Eberhardt, Johanna E.; Raithel, Sascha; Schwaiger, Manfred (2017): The Interplay of Consumer Engagement in Social Media and Brand Favorability. Winter Marketing Academic Conference, February 17-19, 2017, Orlando, Florida, USA. |
Full text not available from 'Open Access LMU'.
| Item Type: | Conference or Workshop Item (Abstract) |
|---|---|
| Published in: | Chandy, Rajesh and Inman, Jeffrey and Moorman, Christine (eds.) . Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017. Chicago, IL, USA: American Marketing Association, D5 |
| Faculties: | Munich School of Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISBN: | 978-1-5108-4406-3 |
| Place of Publication: | Chicago, IL, USA |
| Language: | English |
| ID Code: | 57695 |
| Deposited On: | 12. Sep 2018 06:48 |
| Last Modified: | 12. Sep 2018 06:48 |
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