Schwaiger, Manfred
ORCID: https://orcid.org/0000-0003-0132-4560
(2002):
Messung der Aufmerksamkeitswirkung und der Akzeptanz von Sponsoringaktivitäten im Kulturbereich.
In: Transfer - Werbeforschung & Praxis, Vol. 47, No. 2: pp. 2-6
Item Type: | Journal article |
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Form of publication: | Publisher's Version |
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
ISSN: | 1436-798X |
Language: | German |
Item ID: | 105362 |
Date Deposited: | 04. Aug 2023, 13:51 |
Last Modified: | 04. Aug 2023, 13:51 |