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Hufnagel, Gerrit and Schwaiger, Manfred ORCID logoORCID: https://orcid.org/0000-0003-0132-4560 (2019): Increasing price transparency to mitigate consumers’ negative responses to personalized price discrimination. 33rd Annual Australian & New Zealand Academy of Management Conference, Cairns, Queensland, 3–6 December 2019. In: Wicked Solutions to Wicked Problems. The Challenges Facing Management Research and Practice, p. 1245

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