Bakay, Zoltán; Rennhak, Carsten and Strassner, S.
(2004):
Comparative Advertising - Lessons Learned from Deregulation in Germany.
Discussion Papers in Business Administration
2004-3
Item Type: | Paper |
---|---|
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
Language: | English |
Item ID: | 105607 |
Date Deposited: | 09. Aug 2023, 14:59 |
Last Modified: | 09. Aug 2023, 14:59 |