Abstract
This paper aims to narrow the gap in research on the impact of universities’ digitalization on reputational assessments by students. A measurement for perception of universities digital advancement (PDA) is developed and integrated in a model to explain university reputation and students’ WoM behavior. Results highlight the importance of the PDA.
Item Type: | Conference or Workshop Item (Paper) |
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Keywords: | University; digital; reputation; student; PDA |
Faculties: | Munich School of Management > Institute for Market-based Management |
Subjects: | 300 Social sciences > 330 Economics |
Language: | English |
Item ID: | 105460 |
Date Deposited: | 07. Aug 2023, 14:53 |
Last Modified: | 07. Aug 2023, 14:53 |