Mirror, mirror — A gendered lens on female entrepreneurs’ facial attractiveness in reward-based crowdfunding

Seigner, Benedikt David Christian und Milanov, Hana (November 2023): Mirror, mirror — A gendered lens on female entrepreneurs’ facial attractiveness in reward-based crowdfunding. In: Journal of Business Venturing Insights, Bd. 20, e00399

Abstract

Scholars investigating women's attractiveness have documented its disadvantages (the “beauty is beastly” effect), especially in male-typed domains, including entrepreneurship. However, reward-based crowdfunding research demonstrates that these platforms reverse gender biases typically found in traditional entrepreneurial finance. Thus, in reward-based crowdfunding, the adverse effect of women's attractiveness needs to be re-examined. In a sample of 7447 Kickstarter projects, we find that facial attractiveness increases funding success for women more than for men and that sex differences in attractiveness effects are greater in male-typed categories like technology. A post-hoc reveals a surprising attractiveness penalty for men in the technology sector and offers insights for future research.

• Dokumententyp: Zeitschriftenartikel
• Keywords: Gender stereotypes; Facial attractiveness; Reward-based crowdfunding; Entrepreneurial finance; Women's entrepreneurship
• Fakultät: Betriebswirtschaft > Institut für Strategie, Technologie und Organisation
• Themengebiete: 300 Sozialwissenschaften > 330 Wirtschaft
• ISSN: 23526734
• Sprache: Englisch