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Engert, Simon ORCID logoORCID: https://orcid.org/0000-0002-1749-9042; Horn, Viktoria; Draude, Claude and Hess, Thomas ORCID logoORCID: https://orcid.org/0000-0003-3969-7477 (December 2023): Integrating Multiple Logics by Design? Developing an Approach for Designing Digital Business Models. 34th Australasian Conference on Information Systems (2023), Wellington, Neuseeland, 5-8 December 2023. In: ACIS 2023 Proceedings, Vol. 71

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Abstract

Current approaches to the design and development of digital business models (DBMs) overlook the multiple, and sometimes conflicting, logics of actors with which the focal firm seeks to co-create value. The lack of integrating stakeholders’ logics into DBMs has potentially detrimental and unintended ethical and social consequences. By collaboratively conducting an action research project with a digital publisher and drawing on participatory and value-sensitive design principles, we develop a novel approach for designing DBMs that integrates actors’ multiple logics by design. We contribute to literature by introducing a new approach highlighting DBMs’ inherent social aspects and furthering our understanding of multiple logics’ role in DBMs. Practitioners gain a concrete DBM design method preempting conflict.

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