Integrating Multiple Logics by Design? Developing an Approach for Designing Digital Business Models

Engert, Simon ; Horn, Viktoria; Draude, Claude und Hess, Thomas (Dezember 2023): Integrating Multiple Logics by Design? Developing an Approach for Designing Digital Business Models. 34th Australasian Conference on Information Systems (2023), Wellington, Neuseeland, 5-8 December 2023. In: ACIS 2023 Proceedings, Bd. 71

Abstract

Current approaches to the design and development of digital business models (DBMs) overlook the multiple, and sometimes conflicting, logics of actors with which the focal firm seeks to co-create value. The lack of integrating stakeholders’ logics into DBMs has potentially detrimental and unintended ethical and social consequences. By collaboratively conducting an action research project with a digital publisher and drawing on participatory and value-sensitive design principles, we develop a novel approach for designing DBMs that integrates actors’ multiple logics by design. We contribute to literature by introducing a new approach highlighting DBMs’ inherent social aspects and furthering our understanding of multiple logics’ role in DBMs. Practitioners gain a concrete DBM design method preempting conflict.

• Dokumententyp: Konferenzbeitrag (Paper)
• Publikationsform: Publisher's Version
• Keywords: Digital business models; logic multiplicity; action research; participatory design; value-sensitive design
• Fakultät: Betriebswirtschaft > Institut für Digitales Management und Neue Medien ; Betriebswirtschaft > Institut für Digitales Management und Neue Medien > Digitaler Wandel von Unternehmen
• Themengebiete: 300 Sozialwissenschaften > 330 Wirtschaft
• Sprache: Englisch