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Graf, Angela; Müller, Lea and Hess, Thomas ORCID logoORCID: https://orcid.org/0000-0003-3969-7477 (2022): Digitale Transformation als Identitätsfrage. Zum Zusammenhang zwischen organisationaler Identität und digitaler Transformation am Beispiel eines Maschinenbauunternehmens. In: AIS-Studien : das Online-Journal der Sektion Arbeits- und Industriesoziologie in der Deutschen Gesellschaft für Soziologie (DGS), Vol. 15, No. 2: pp. 44-61

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Abstract

“Who are we? And who do we want to be in the future?” – Assuming that the increasing importance of digital technologies for organizations has not only technical implications, but rather leads to far-reaching changes in value creation and in the organizational setup, digital transformation becomes nothing less than a question of identity. On the one hand, the current organizational identity frames how organizations perceive and evaluate the potential of digital technologies. Therefore, the identity may either enable or impede digital transformation pro-cesses. On the other hand, this transformation triggers a (re)negotiation process about the (fu-ture) organizational identity. Referring to qualitative interview data from a case study in a tra-ditional, market-leading engineering company, we illustrate how organizational identity serves as an enabler for digital transformation and how the identity quest evolves.

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