Media Companies between Multiple Utilisation and Individualisation

Hess, Thomas (2004): Media Companies between Multiple Utilisation and Individualisation. An Analysis for Static Content. In: Zerdick, Axel; Picot, Arnold; Schrape, Klaus; Burgelman, Jean-Claude; Silverstone, Roger; Feldmann, Valerie; Wernick, Christian and Wolff, Carolin (eds.) : E-Merging Media : Communication and the Media Economy of the Future. Berlin: Springer. pp. 57-74

Abstract

Changing Media, Diversification and Individualisation

• Item Type: Book Section
• Faculties: Munich School of Management; Munich School of Management > Institute for Digital Management and New Media
• Subjects: 300 Social sciences > 330 Economics
• ISBN: 978-3-642-06210-0 ; 978-3-540-26952-6 ; 978-3-540-23138-7
• Place of Publication: Berlin
• Language: English