PLS-SEM: indeed a silver bullet - retrospective observations and recent advances

Sarstedt, Marko; Hair, Joseph F. und Ringle, Christian M. (2022): PLS-SEM: indeed a silver bullet - retrospective observations and recent advances. In: Journal of Marketing Theory and Practice, Bd. 31, Nr. 3: S. 261-275

Abstract

In 2011, the Journal of Marketing Theory & Practice published PLS-SEM: Indeed a silver bullet, which became a cornerstone contribution in marketing. Critical reflection of research work is a fundamental building block of science, including one's own writing. In this spirit, we offer a review of our own 2011 paper, assuming we were reviewers with today's background knowledge of the method. Taking a reviewer's perspective in our comments, we clarify several ambiguities in our initial overview presentation and offer updates of - from today's perspective-outdated descriptions that led to some criticisms in recent years which have since been overcome.

• Dokumententyp: Zeitschriftenartikel
• Fakultät: Betriebswirtschaft
• Themengebiete: 300 Sozialwissenschaften > 330 Wirtschaft
• ISSN: 1069-6679
• Sprache: Englisch