The Platformization of Media Information and Entertainment

Hess, Thomas und Nserat, Joseph (2025): The Platformization of Media Information and Entertainment. In: Gershon, Richard (Hrsg.): De Gruyter Handbook of Media Technology and Innovation. 1.. Berlin: De Gruyter. S. 95-118

Abstract

In the age of the digital revolution, we are witnessing the emergence of a new type of media company that is fundamentally different from its traditional predecessors. Since the invention of the printing press by Johannes Gutenberg in the fifteenth century, media companies have played a central role in public communication by creating and distributing content. During the twentieth century, traditional media companies, including newspapers, magazines, and radio, have shaped public opinion and culture. However, with the spread of the Internet in the twenty-first century, a new type of media company has begun to emerge that has changed the media landscape radically. The purpose of this chapter is to fully explore the management strategy and technology of this new type of media company, which is redefining the way we communicate, disseminate, and consume content. Special attention is given to the platformization of media information and entertainment.

• Dokumententyp: Buchbeitrag
• Fakultät: Betriebswirtschaft > Institut für Digitales Management und Neue Medien ; Betriebswirtschaft > Institut für Digitales Management und Neue Medien > Digitale Medienunternehmen
• Themengebiete: 300 Sozialwissenschaften > 330 Wirtschaft
• ISBN: 978-3-11-114464-1
• Ort: Berlin
• Sprache: Englisch