Abstract
Antitrust scholars have argued that exclusive contracts have anticompetitive, or at best neutral effects, if no efficiencies are generated. In contrast, this paper shows that exclusive contracts can have procompetitive effects, provided buyers are imperfect downstream competitors and contract breach is feasible. In that case an efficient entrant is not necessarily foreclosed through exclusive contracting but induces buyers to breach. Because breaching buyers have to pay expectation damages to the incumbent, the downstream profits they obtain when breaching must be large enough. Therefore, the entrant needs to set a lower wholesale price than absent exclusive contracting, leading to lower final consumer prices and higher welfare.
Dokumententyp: | Paper |
---|---|
Keywords: | Exclusive Contracting, Naked Exclusion, Contract Breach, Antitrust Policy |
Fakultät: | Volkswirtschaft
Volkswirtschaft > Munich Discussion Papers in Economics Volkswirtschaft > Lehrstühle > Seminar für Dynamische Modellierung (aufgelöst) |
Themengebiete: | 300 Sozialwissenschaften > 330 Wirtschaft |
JEL Classification: | D43, K21, L12, L42 |
URN: | urn:nbn:de:bvb:19-epub-12733-5 |
Sprache: | Englisch |
Dokumenten ID: | 12733 |
Datum der Veröffentlichung auf Open Access LMU: | 09. Feb. 2012, 11:23 |
Letzte Änderungen: | 04. Nov. 2020, 22:39 |
Literaturliste: | [1] Abito, Jose M., and Julian Wright (2008), “Exclusive Dealing with Imperfect Downstream Competition”, International Journal of Industrial Organization, 26, 227- 246. [2] Aghion, Philippe, and Patrick Bolton (1987), “Contracts as a Barrier to Entry”, American Economic Review, 77, 388-401. [3] Bonanno, Giacomo and John Vickers (1988), “Vertical Separation”, Journal of Industrial Economics, 36, 257-265. [4] Bernheim, B. Douglas, and Michael D. Whinston (1998), “Exclusive Dealing”, Journal of Political Economy, 106, 64-103. [5] Bork, Robert H. (1978), The Antitrust Paradox, New York: Basic Books. [6] Brodley, Joseph F. and Ching-to Albert Ma (1993), “Contract Penalties, Monopolizing Strategies, and Antitrust Policy”, Stanford Law Review, 45, 1161-1213. [7] Fershtman, Chaim, and Kenneth L. Judd (1987), “Equilibrium Incentives in Oligopoly”, American Economic Review, 77, 927-940. [8] Fumagalli, Chiara, and Massimo Motta (2006), “Exclusive Dealing and Entry, when Buyers Compete”, American Economic Review, 96, 785-795. [9] Innes, Robert and Richard J. Sexton (1994), “Strategic Buyers and Exclusionary Contracts”, American Economic Review, 83, 566-584. [10] Kitamura, Hiroshi (2010), “Exclusionary Vertical Contracts with Multiple Entrants”, International Journal of Industrial Organization, 28, 213-219. [11] Mathewson, G. Frank and Ralph A. Winter (1987), “The Competitive Effects of Vertical Agreements: Comment”, American Economic Review, 77, 1057-1062. [12] Posner, Richard A. (1976), Antitrust Law: An Economic Perspective, Chicago: University of Chicago Press. [13] Rasmusen, Eric B., J. Mark Ramseyer and John S. Wiley, Jr. (1991), “Naked Exclusion”, American Economic Review, 81, 1137-1145. [14] Segal, Ilya R. and Michael D. Whinston (2000), “Naked Exclusion: Comment,” American Economic Review, 90, 296-309. [15] Simpson, John and Abraham L. Wickelgren (2001), “The Use of Exclusive Contracts to Deter Entry,” Federal Trade Comission, Bureau of Economics Working Papers: No. 241. [16] Simpson, John and Abraham L. Wickelgren (2007), “Naked Exclusion, Efficient Breach, and Downstream Competition,” American Economic Review, 97, 1305-1320. [17] Spier, Kathryn E., and Michael D. Whinston (1995), “On the Efficiency of Privately Stipulated Damages for Breach of Contract: Entry Barriers, Reliance and Renegotiation,” RAND Journal of Economics, 26, 180-202. [18] Stefanidis, Christodoulos (1998), “Selective Contracts, Foreclosure, and the Chicago School View”, Journal of Law and Economics, 41, 429-450. [19] Vives, Xavier (1999), Oligopoly Pricing: Old Ideas and New Tools, Cambridge, MA: MIT Press. [20] Wright, Julian (2008), “Naked Exclusion and the Anticompetitive Accommodation of Entry”, Economics Letters, 98, 107-112. [21] Wright, Julian (2009), “Exclusive Dealing and Entry, when Buyers Compete: Comment”, American Economic Review, 99, 1070-81. [22] Yong, Jong-Say (1999), “Exclusionary Vertical Contracts and Product Market Competition”, Journal of Business, 72, 385-406. |