Product Durability in Markets with Consumer Lock-in

Langenberg, Tobias (October 2009): Product Durability in Markets with Consumer Lock-in. SFB/TR 15 Discussion Paper No. 279

Abstract

This paper examines a two-period duopoly where consumers are locked-in by switching costs that they face in the second period. The paper's main focus is on the question of how the consumer lock-in affects the firms' choice of product durability. We show that firms may face a prisoners' dilemma situation in that they simultaneously choose non-durable products although they would have higher profits by producing durables. From a social welfare perspective, firms may even choose an inefficiently high level of product durability.

• Item Type: Paper (Discussion Paper)
• Keywords: Consumer Lock-in, Product Durability, Duopoly
• Faculties: Special Research Fields > Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems; Special Research Fields > Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems > A1 - Allokationsmechanismen in Organisationen und Märkten
• Subjects: 300 Social sciences > 330 Economics
• JEL Classification: L13, D21
• Language: English