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Hartmann, Stephan; Übler, Hannah (2016): Simulating Trends in Artificial Influence Networks. In: Journal of Artificial Societies and Social Simulation, Vol. 19, Nr. 1
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Abstract

We present a study of the spreading of trends in artificial social influence networks using agent based models. We concentrate on basic properties of the agents which describe their individual attitudes towards a trend, as well as the influence which they exert in their social neighbourhood. Using a simple random network, we investigate the impact of network dynamicity, situations of opposing trends, and the disappearance of trends. A 'community' network is used to study the impact of group cohesiveness and connectors for the spreading of trends in social communities.