Holtbrügge, Dirk and Schuster, Tassilo
(2017):
The internationalization strategy of Adidas.
In: Holtbrügge, Dirk and Haussmann, Helmut (eds.) :
The internationalization of firms : case studies from the Nürnberg metropolitan region. Nürnberger Edition zum Internationalen Management, Vol. 7. Augsburg ; München: Rainer Hampp Verlag. pp. 19-38
| Item Type: | Book Section |
|---|---|
| Faculties: | Munich School of Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISBN: | 978-3-95710-091-7 ; 3-95710-091-7 |
| Place of Publication: | Augsburg ; München |
| Language: | English |
| Item ID: | 42197 |
| Date Deposited: | 22. Jan 2018, 16:22 |
| Last Modified: | 22. Jan 2018, 16:22 |
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