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Holtbrügge, Dirk; Schuster, Tassilo (2017): The internationalization strategy of Adidas. In: Holtbrügge, Dirk; Haussmann, Helmut (eds.) : The internationalization of firms : case studies from the Nürnberg metropolitan region. Nürnberger Edition zum Internationalen Management, Vol. 7. Augsburg ; München: Rainer Hampp Verlag. pp. 19-38
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