| Holtbrügge, Dirk; Schuster, Tassilo (2017): The internationalization strategy of Adidas. In: Holtbrügge, Dirk; Haussmann, Helmut (eds.) : The internationalization of firms : case studies from the Nürnberg metropolitan region. Nürnberger Edition zum Internationalen Management, Vol. 7. Augsburg ; München: Rainer Hampp Verlag. pp. 19-38 |
Full text not available from 'Open Access LMU'.
| Item Type: | Book Section |
|---|---|
| Faculties: | Munich School of Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISBN: | 978-3-95710-091-7 ; 3-95710-091-7 |
| Place of Publication: | Augsburg ; München |
| Language: | English |
| ID Code: | 42197 |
| Deposited On: | 22. Jan 2018 16:22 |
| Last Modified: | 22. Jan 2018 16:22 |
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