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Hess, Thomas; Matt, Christian; Benlian, Alexander; Wiesböck, Florian (2016): Options for Formulating a Digital Transformation Strategy. In: MIS Quarterly Executive, Vol. 15, No. 2: pp. 123-139
Full text not available from 'Open Access LMU'.

Abstract

CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.