ORCID: https://orcid.org/0000-0003-3969-7477; Matt, Christian ORCID: https://orcid.org/0000-0001-9800-2335; Benlian, Alexander ORCID: https://orcid.org/0000-0002-7294-3097 und Wiesböck, Florian
(2016):
Options for Formulating a Digital Transformation Strategy.
In: MIS Quarterly Executive, Bd. 15, Nr. 2: S. 123-139
Abstract
CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.
| Dokumententyp: | Zeitschriftenartikel |
|---|---|
| Fakultät: | Betriebswirtschaft > Institut für Digitales Management und Neue Medien |
| Themengebiete: | 300 Sozialwissenschaften > 330 Wirtschaft |
| ISSN: | 1540-1960 |
| Sprache: | Englisch |
| Dokumenten ID: | 43437 |
| Datum der Veröffentlichung auf Open Access LMU: | 27. Apr. 2018 08:03 |
| Letzte Änderungen: | 15. Nov. 2023 12:55 |
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