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Hess, Thomas ORCID logoORCID: https://orcid.org/0000-0003-3969-7477; Matt, Christian ORCID logoORCID: https://orcid.org/0000-0001-9800-2335; Benlian, Alexander ORCID logoORCID: https://orcid.org/0000-0002-7294-3097 and Wiesböck, Florian (2016): Options for Formulating a Digital Transformation Strategy. In: MIS Quarterly Executive, Vol. 15, No. 2: pp. 123-139

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CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.

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