| Hess, Thomas; Matt, Christian; Benlian, Alexander; Wiesböck, Florian (2016): Options for Formulating a Digital Transformation Strategy. In: MIS Quarterly Executive, Vol. 15, No. 2: pp. 123-139 |
Full text not available from 'Open Access LMU'.
Abstract
CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 1540-1960 |
| Language: | English |
| ID Code: | 43437 |
| Deposited On: | 27. Apr 2018 08:03 |
| Last Modified: | 05. Sep 2018 12:09 |
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