ORCID: https://orcid.org/0000-0003-3969-7477; Matt, Christian ORCID: https://orcid.org/0000-0001-9800-2335; Benlian, Alexander ORCID: https://orcid.org/0000-0002-7294-3097 and Wiesböck, Florian
(2016):
Options for Formulating a Digital Transformation Strategy.
In: MIS Quarterly Executive, Vol. 15, No. 2: pp. 123-139
Abstract
CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.
| Item Type: | Journal article |
|---|---|
| Faculties: | Munich School of Management > Institute for Digital Management and New Media |
| Subjects: | 300 Social sciences > 330 Economics |
| ISSN: | 1540-1960 |
| Language: | English |
| Item ID: | 43437 |
| Date Deposited: | 27. Apr 2018 08:03 |
| Last Modified: | 15. Nov 2023 12:55 |
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