Köster, Antonia; Matt, Christian
ORCID: https://orcid.org/0000-0001-9800-2335 and Hess, Thomas
ORCID: https://orcid.org/0000-0003-3969-7477
(2017):
Does the Source Matter? How Referral Channels and Personal Communication Tools Affect Consumers’ Referral Propensity.
HICSS 2017, Waikoloa, Hawaii, January 4-7, 2017.
In: Proceedings of the 50th Hawaii International Conference on System Sciences (HICSS 2017), Waikoloa, Hawaii, USA, January 4-7,
External fulltext: https://aisel.aisnet.org/hicss-50/in/electronic_marketing/5/
Item Type: | Conference or Workshop Item (Paper) |
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Faculties: | Munich School of Management > Institute for Digital Management and New Media |
Subjects: | 300 Social sciences > 330 Economics |
Language: | English |
Item ID: | 57588 |
Date Deposited: | 05. Sep 2018, 13:03 |
Last Modified: | 15. Nov 2023, 13:21 |