Berger, Benedikt
ORCID: https://orcid.org/0000-0001-8220-7686; Staffler, Johanna and Hess, Thomas
ORCID: https://orcid.org/0000-0003-3969-7477
(2016):
Content Marketing.
In: Medienwirtschaft : MW ; Zeitschrift für Medienmanagement und Medienökonomie, Vol. 13, No. 1: pp. 48-52
Item Type: | Journal article |
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Faculties: | Munich School of Management > Institute for Digital Management and New Media |
Subjects: | 300 Social sciences > 330 Economics |
ISSN: | 1613-0669 |
Language: | German |
Item ID: | 57603 |
Date Deposited: | 06. Sep 2018, 10:52 |
Last Modified: | 27. Nov 2023, 11:18 |