Jakić, Ana und Meyer, Anton
(2017):
Postmoderne Markenführung. Brand Engagement und Brand Meaning in komplexen Marken-Dienstleistungs-Ökosystemen.
In: Esch, Franz-Rudolf (ed.) :
Handbuch Markenführung. Wiesbaden: Springer. pp. 1-21
| Item Type: | Book Section |
|---|---|
| Faculties: | Munich School of Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISBN: | 978-3-658-13361-0 |
| Place of Publication: | Wiesbaden |
| Language: | German |
| Item ID: | 57659 |
| Date Deposited: | 10. Sep 2018 14:32 |
| Last Modified: | 04. Nov 2020 13:37 |
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