| Bartsch, Silke; Meyer, Anton (2016): Zwischen Generalisierung und Eigenständigkeit - Marketingtheoretische Betrachtung des Dienstleistungsmanagements. In: Corsten, Hans; Roth, Stefan (eds.) : Handbuch Dienstleistungsmanagement. München: Franz Vahlen. pp. 157-174 |
Full text not available from 'Open Access LMU'.
| Item Type: | Book Section |
|---|---|
| Faculties: | Munich School of Management |
| Subjects: | 300 Social sciences > 330 Economics |
| ISBN: | 978-3-8006-5243-3 ; 9783800652426 |
| Place of Publication: | München |
| Language: | German |
| ID Code: | 57660 |
| Deposited On: | 10. Sep 2018 14:34 |
| Last Modified: | 10. Sep 2018 14:34 |
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