Pay What You Want as a Pricing Model for Open Access Publishing?

Spann, Martin; Stich, Lucas und Schmidt, Klaus M. (2017): Pay What You Want as a Pricing Model for Open Access Publishing? Collaborative Research Center Transregio 190, Discussion Paper No. 10

Abstract

We analyze 'Pay What You Want' as a business model for Open Access publishing by discussing motives leading authors to make voluntary contributions, potential benefits for publishers and present results from a field experiment at one publisher. Data from the field experiment indicate authors' willingness to voluntarily contribute.

• Item Type: Paper
• Keywords: gold open access; article processing charges; customer-driven pricing; voluntary contributions; field experiment
• Faculties: Economics > Collaborative Research Center Transregio "Rationality and Competition"
• Subjects: 300 Social sciences > 330 Economics
• JEL Classification: M31, D03, L11
• Language: English