Picot, Arnold
(1976):
Zur Vereinbarkeit von Marketing und marktwirtschaftlichen Wertvorstellungen.
In: Fischer-Winkelmann, Wolf Friedrich (ed.) :
Markt und Konsument - Zur Kritik der Markt- und Marketingtheorie. Wirtschafts- und sozialwissenschaftliche Studientexte, Vol. 2. München: Goldmann. pp. 91-107
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| Item Type: | Book Section |
|---|---|
| Faculties: | Munich School of Management > Research Center for Information, Organisation and Management |
| Subjects: | 300 Social sciences > 330 Economics |
| URN: | urn:nbn:de:bvb:19-epub-6722-1 |
| ISBN: | 3-442-78003-9 |
| Place of Publication: | München |
| Signature: | print- |
| Language: | German |
| Item ID: | 6722 |
| Date Deposited: | 23. Oct 2008, 08:35 |
| Last Modified: | 17. Mar 2023, 13:12 |
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