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Waltermann, Hubertus; Hess, Thomas (2020): Competitive Recombination of Digital Technologies in the TV-Media Industry. In: AMCIS 2020 Proceedings
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Abstract

In light of the digitalization and its corresponding developments, the relationship between digital technologies and recombinant innovation is unclear. As the market for TV-broadcasting companies is currently experiencing extensive changes, the question comes up how these organizations can generate competitive advantages by recombining digital technologies. Based on the value spaces framework and recombination mechanisms we aim to gain first insights into the specifics of recombinant innovation in television organizations. Following a qualitative multiple-case study approach, we investigate recombination of digital technologies in three firms. We identify four patterns that conceptualize how TV-broadcasters recombine digital technologies in order to generate new competitive digital solutions. With this research we contribute to the IS literature by providing insights on the concrete peculiarities of digitally facilitated recombination, which can serve as a theoretical basis for future research.