Aesthetics as a common denominator for moral and commercial judgments

Wang, Xuanyu; Simmank, Fabian; Zhang, Dongxue; Zeng, Yifan; Silveira, Sarita; Sander, Tilmann; Bao, Yan; Paolini, Marco (2020): Aesthetics as a common denominator for moral and commercial judgments. In: Psych Journal, Vol. 10, No. 2: pp. 187-189

Abstract

Using fMRI, a core evaluation mechanism was found for aesthetic judgments with add-on neural activities for moral and commercial judgments. We propose that aesthetic evaluations serve as a basic core mechanism implicitly for moral and commercial judgments.

• Item Type: Journal article
• Faculties: Medicine
• Subjects: 600 Technology > 610 Medicine and health
• ISSN: 2046-0252
• Language: English