
Abstract
We study a form of threshold matching in fundraising where donations above a certain threshold are topped up with a fixed amount. We show theoretically that threshold matching can induce crowding in if appropriately personalized. In a field experiment, we explore how thresholds should be chosen depending on past donations. The optimal choice of thresholds is rather bold, approximately 75% above past donations. Additionally, we explore how thresholds should be set for new donors as a function of their personal characteristics and demonstrate the benefits of personalization as opposed to setting a general threshold that applies to all recipients of a fundraising call.
Item Type: | Paper |
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Keywords: | charitable giving, field experiments, matching donations, personalization |
Faculties: | Economics Economics > Collaborative Research Center Transregio "Rationality and Competition" |
Subjects: | 300 Social sciences > 330 Economics |
JEL Classification: | C93, D64, D12 |
URN: | urn:nbn:de:bvb:19-epub-92135-2 |
Language: | English |
Item ID: | 92135 |
Date Deposited: | 23. May 2022, 08:15 |
Last Modified: | 23. May 2022, 08:15 |