Exploring Digital Transformation’s Impact on Organizational Identity with an Archetype Framework

Graf, Angela; Müller, Lea; Waltermann, Hubertus; Zimmer, Fabian und Hess, Thomas (2023): Exploring Digital Transformation’s Impact on Organizational Identity with an Archetype Framework. 56th Hawaii International Conference on System Sciences 2023 (HICSS 2023), Maui, Hawaii, January 3-6, 2023. In: Proceedings of the 56th Annual Hawaii International Conference on System Sciences : January 3-6, 2023, S. 4224-4233

Abstract

In digital transformation, incumbents are pressured to exploit their core business and simultaneously explore opportunities for digital innovation. When pursuing ambidexterity, organizations establish digital innovation units (DIUs) dedicated to digital innovation. Due to the novelty of the phenomenon, prior studies targeted DIUs' design, objectives, and challenges. However, their value lies in reintegrating digital innovations back into the operational organization for use and commercialization, which has been neglected so far. Thus, we analyze the reintegration based on a single-embedded case study of four heterogeneous DIUs. We identify three phases of reintegration activities and trace differences to the contextual factors: innovation orientation, number of involved entities, and ownership. Our contribution is twofold. First, we shed light on the reintegration of DIUs' innovation outcomes for the first time. Second, we extend research on digital innovation and ambidexterity by outlining drivers and inhibitors of reintegration, enhancing our understanding of how organizations can exploit exploration.

• Dokumententyp: Konferenzbeitrag (Paper)
• Fakultät: Betriebswirtschaft > Institut für Digitales Management und Neue Medien ; Betriebswirtschaft > Institut für Digitales Management und Neue Medien > Digitaler Wandel von Unternehmen
• Themengebiete: 300 Sozialwissenschaften > 330 Wirtschaft
• Bemerkung: ISBN 978-0-9981331-6-4
• Sprache: Englisch