| Rußell, Robert (2020): Getting Consumers to Pay for Content: The Role of Value Discrepancy in Freemium Models. European Conference on Information Systems (ECIS 2020), 15-17 June 2020, Marrakech. |
Full text not available from 'Open Access LMU'.
External fulltext: https://aisel.aisnet.org/ecis2020_rp/105/
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Published in: | (2020): Proceedings of the 28th European Conference on Information Systems (ECIS 2020), An Online AIS Conference. |
| Faculties: | Munich School of Management > Institute for Digital Management and New Media |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| ID Code: | 95302 |
| Deposited On: | 27. Mar 2023 06:01 |
| Last Modified: | 28. Mar 2023 09:12 |
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