Rußell, Robert
(2020):
Getting Consumers to Pay for Content: The Role of Value Discrepancy in Freemium Models.
European Conference on Information Systems (ECIS 2020), Marrakech, 15-17 June 2020.
In: Proceedings of the 28th European Conference on Information Systems (ECIS 2020), An Online AIS Conference,
External fulltext: https://aisel.aisnet.org/ecis2020_rp/105/
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculties: | Munich School of Management > Institute for Digital Management and New Media Munich School of Management > Institute for Digital Management and New Media > Digital Media Companies |
| Subjects: | 300 Social sciences > 330 Economics |
| Language: | English |
| Item ID: | 95302 |
| Date Deposited: | 27. Mar 2023 06:01 |
| Last Modified: | 12. Jul 2023 06:52 |
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