Anding, Markus and Hess, Thomas
ORCID: https://orcid.org/0000-0003-3969-7477
(2001):
Employing the Balanced Scorecard for the Online Media Business - A Conceptual Framework.
In: Schmid, Beat; Stanoevska-Slabeva, K. and Tschammer, V. (eds.) :
Towards the e-society : E-commerce, e-business and e-government ; the first IFIP Conference on e-commerce, e-business, e-government (I3E 2001), October 3-5, 2001, Zürich, Switzerland. IFIP International Federation for Information Processing, Vol. 74. Boston: Kluwer Academic Publishers. pp. 354-369
| Item Type: | Book Section |
|---|---|
| Faculties: | Munich School of Management > Institute for Digital Management and New Media |
| Subjects: | 300 Social sciences > 330 Economics |
| ISBN: | 0-7923-7529-7 |
| Place of Publication: | Boston |
| Language: | English |
| Item ID: | 95481 |
| Date Deposited: | 29. Mar 2023, 06:06 |
| Last Modified: | 29. Mar 2023, 06:06 |
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