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Eine Ebene höherGruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Springe zu: 2005
Anzahl der Publikationen: 1
2005
Arevalo, Elena und Spann, Martin 
ORCID: https://orcid.org/0000-0003-4645-3913
(2005):
Consumer Acceptance of a Reverse Pricing Mechanism: Content Analysis of Online Consumer Reviews.
34th European Marketing Academy Conference, Milan, Italy, 24.05. - 27-05.2005.
Proceedings of the 34th European Marketing Academy Conference (EMAC 2005).
ORCID: https://orcid.org/0000-0003-4645-3913
(2005):
Consumer Acceptance of a Reverse Pricing Mechanism: Content Analysis of Online Consumer Reviews.
34th European Marketing Academy Conference, Milan, Italy, 24.05. - 27-05.2005.
Proceedings of the 34th European Marketing Academy Conference (EMAC 2005).