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Eine Ebene höherGruppiert nach: Dokumententyp |
Veröffentlichungsdatum
Anzahl der Publikationen: 2
2018
Sarstedt, Marko 
ORCID: https://orcid.org/0000-0002-5424-4268; Bengart, Paul; Shaltoni, Abdel Monim und Lehmann, Sebastian
(2018):
The use of sampling methods in advertising research: a gap between theory and practice.
In: International Journal of Advertising, Bd. 37, Nr. 4: S. 650-663
ORCID: https://orcid.org/0000-0002-5424-4268; Bengart, Paul; Shaltoni, Abdel Monim und Lehmann, Sebastian
(2018):
The use of sampling methods in advertising research: a gap between theory and practice.
In: International Journal of Advertising, Bd. 37, Nr. 4: S. 650-663
2017
Lichters, Marcel; Bengart, Paul; Sarstedt, Marko ORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo
(2017):
What really matters in attraction effect research: when choices have economic consequences.
In: Marketing Letters, Bd. 28, Nr. 1: S. 127-138
ORCID: https://orcid.org/0000-0002-5424-4268 und Vogt, Bodo
(2017):
What really matters in attraction effect research: when choices have economic consequences.
In: Marketing Letters, Bd. 28, Nr. 1: S. 127-138